Consumer Trends
Ello Launches First Brand Campaign Across CTV and Digital
Ello's 'Keep It Fresh' campaign unifies its food storage, hydration, and kids product lines under a single brand platfo…
Consumer Trends 161 stories
Consumer Trends
Trainline Culinary Rail Index Ranks 10 European Food Destinations
Trainline's new Culinary Rail Index evaluated 37 destinations across 11 countries on four equally weighted criteria, wi…
Consumer Trends
Ocean Spray Launches Three Fall SKUs to Widen Cranberry's Seasonal Reach
Ocean Spray Cranberries is rolling out two limited-edition items and one permanent SKU this fall, targeting grocery, ma…
Consumer Trends
Lavazza Debuts First U.S. Loyalty Program in Digital Push
My Lavazza lets members earn points called Beans at 1 Bean per $1 spent, with subscription holders earning 2x Beans and…
Consumer Trends
Flora Food Group Ties Spread Reformulation to $4.60 Stunt Book
I Can't Believe It's Not Butter! parent Flora Food Group pairs a product reformulation announcement with a 70-page masc…
Consumer Trends
Adagio Teas Trio Launches Holiday Gift Lines at $29–$64
Adagio Teas, Lardera Coffee, and Selefina Spices are positioning a unified holiday gift portfolio across tea, coffee, a…
Consumer Trends
V&V Supremo Activates Retail Push Around National Quesadilla Day
V&V Supremo Foods is pairing limited-time Instacart promotions with a social-media recipe campaign to convert National …
Consumer Trends
Life Time (LTH) Targets Protein Trend With 30 Strong Challenge
Life Time's third annual 30 Strong Challenge, running October 5 to November 3, formalises a 30-gram-per-meal protein st…
Consumer Trends
Tacoma Tourism Pitches Coffee Culture as Regional Draw
Visit Tacoma-Pierce County's new 3-day itinerary positions specialty coffee, seafood, and farm-country dining as the pr…
Consumer Trends
Non-UPF Verified Tops 304 Products Eight Months After Launch
Non-UPF Verified has enrolled 304 products across 23 brands in eight months, while a new barcode-scanning app aims to c…
Consumer Trends
Pompeian Signs Multi-Year Ravens Deal, Launches Co-Branded EVOO
Pompeian's limited-edition Ravens extra virgin olive oil bottles hit select Baltimore-area stores September 8, backed b…
Consumer Trends
Milton's Taps Hi-Lo Caviar Trend With Influencer Collab
Milton's Crispy Sea Salt Gluten Free Crackers are paired with The Caviar Co. caviar in a recipe push targeting the grow…